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ABSOLUT.COM - presented by Xia Liu
What is the site is about?
This site is about Absolut Vodka, some sort of Swedish drink.
Who is the site for?
This site is for people who want to check out Absolut Vodka.
What do people do at the site?
People can find all kinds of information about Absolut Vodka, such as the
variety of drinks under the brand Absolut and the history of Absolut Vodka.
People mostly do this by watching all kinds of cool Flash clips about Absolut Vodka.
How do people navigate through the site?
There is a main menu at the left bottom of each page (except the "Access" page)
that helps people navigate around the site. The way to navigate within a page
varies page by page. For example, in the "Reality" page, you move the page
around by moving the mouse around. You can also jump to a certain area of the
page by clicking on the viewbox tool on the top of the page.
How effective is the site?
This site is very effective in terms of impressing people with all sorts of cool
Flash clips. The site is very colorful and smooth. It is a great marketing piece
for Absolut Vodka and a great demonstration of the creator's Flash skills and
creativity.
Some features of the site are annoying though. For example, on the home page,
when you put the mouse on the top left corner of the page, a new flash clip
automatically loads and the user loses control of the mouse for an extended
length of time.
This site is probably not very useful for people who wants to find some specific
information about Absolut Vodka, partially because the menu items have confusing
names like "Reality" and "Also on Absolut.com".
Sometimes too much information on a single page (e.g., the home page) makes user
feel overwhelmed.
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