Sandya Krishna
Art 3870: Art of the Web
Matthew Purdon (M-W 6:30pm to 9:30pm)

January 9th, 2004

Web Presentation: Nike.com

• Site chosen for presentation: Nike.com

Goals:

• Functions like a glossy, stylish and attractive shrine for all of Nike's shoes in the current market.
• Provides exciting possibilities including ability to customize shoes and other products (colors and style).
• Gives special attention to each sport: basketball, football, running, golf, skatebording etc. and showcases shoes accordingly.
• Detailed descriptions, pictures and videos of shoes available under the Nike brand.
• Also has an online store dedicated to Nike shoe sales

Visitors/Target Audience:

• Youngsters and Teenagers predominantly are the target audience and most likely visitors
• Amongst the general public: sports' fans, shoe enthusiasts and internet shopping buffs
• Serves as great eye-candy for others (even if the goal isn't to buy anything!)

Highlights/What you can do here:

• Watch an abundance of video trailers/previews of shoes that are arriving soon or are currently available in the market promoted by basketball or football celebrities.
• Go through an array of shoes and products in an attractive showroom style presentation.
• Customize colors of almost every part of the shoe of your choice and also pick a size & style of your choice.
• Each sport, whether it is basketball, football, golf or cycling, has a separate page with unique content, look and feel & layout.
• You can go on a short trip into the Nike Lab (and take a somewhat mock-look at what happens inside!)
• You can find a retailer, pick a global Nike site (with a language of your choice!). ("International" option is also available!).

Navigation:

• Navigation is relatively simple (but is left to individual goals & tastes).
• There is a lot of flexibility to browse casually around the entire site and check out the features.
• You can go straight to the online store from the first nike.com page with ease and don't have to search and suffer to much.

Plus & Minus:

• Very effective and attractive in terms of presentation, style & color.
• The flash images load relatively fast and there is a lot of space for experimentation (hands-on) in the site. (You can rotate the shoe in any direction you wish to see it and so forth!)
• I couldn't figure out my way from Nikelab.com back to Nike.com.
• There might be interested visitors to this site who might not have flash and a purely html site option would be most welcome for them.
• Older audiences may not warmly embrace this site as it may seem too gaudy, garrish and crowded to their liking. On the contrary, fans of the Nike ads on television, will lap this up in a jiffy!