What is the site is about?
This site is about getting the right gift, no matter the occasion, with easy convenience. It allows you to buy flowers, plants and accompanying gifts, such as gourmet baskets, candies and collectables.
Who is the site for?
This site caters to all individuals, no matter the age, just so long as they are old enough to own a credit card. It allows individuals to shop without the hassle of going store to store. It can be a site considered for those who do not have time in their day or are unable to creatively put together such gifts on their own. It can also pertain to those who mean well but are just too lazy. It allows individuals to share their feelings no matter the mileage between them.
What do people do at the site?
People at this site buy gifts such as flowers, plants, candy gourmet food baskets and collectables. Just as I mentioned above it creates ways of surprising people without their knowledge and allows an individual to express their emotion, no matter the mileage between.
How do people navigate through the site?
Individuals should have an easy time navigating through this site. The layout remains similar no matter what gift up top you choose to click on. Your main choices remain up top and the sub categories pertaining to the item of choice always fall to the left. These categories are divided into sub sets, which remain the same for all of the main choices.
How effective is the site?
Through my own personal experience I find this site to be very effective I myself do not care for the web but the convenience is quite nice. I am an individual who can be easily frustrated by the web or web sites but did not have an unpleasant experience navigating through to the checkout. The choice of color and navigational layout remains consistent throughout. The process for checking out is a few simple steps that are easily understood and provides help if needed.